Finland AI in Marketing and Sales (2025)
Finland's AI in Marketing and Sales: 15.8 % of enterprises (10+ employees) in 2025, +6.5pp YoY. Eurostat (ISOC_EB_AI), 2021–2025.
Finland (2025)
15.8
% of enterprises (10+ employees)
+6.5pp YoY
YoY Change
+6.5pp
percentage points
Trend
up
Series length
4
years of data
Data
| Year | % of enterprises (10+ employees) | Change |
|---|---|---|
| 2025 | 15.8 | +6.5pp |
| 2024 | 9.3 | +5.3pp |
| 2023 | 4 | n/a |
| 2021 | 4.9 | n/a |
About this Dataset
Finland recorded 15.8 % of enterprises (10+ employees) in 2025. The latest change was +6.5pp. Across 2021–2025 the series ranges from 4 % of enterprises (10+ employees) in 2023 to 15.8 % of enterprises (10+ employees) in 2025.
This page tracks the share of enterprises with 10 or more employees in Finland that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.
Frequently Asked Questions
This page tracks the share of enterprises with 10 or more employees in Finland that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. It is published by Eurostat and updated annually.
The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2021–2025 (4 observations).
The series is at its highest recorded level, 15.8 % of enterprises (10+ employees) in 2025, up from a low of 4 % of enterprises (10+ employees) in 2023. The latest change was +6.5pp.