France AI in Marketing and Sales (2023)
France's AI in Marketing and Sales: 1 % of enterprises (10+ employees) in 2023, -0.2pp vs 2021. Eurostat (ISOC_EB_AI), 2021–2023.
France (2023)
1
% of enterprises (10+ employees)
-0.2pp vs 2021
Change vs. prior observation
-0.2pp
percentage points
Trend
down
Series length
2
years of data
Data
| Year | % of enterprises (10+ employees) | Change |
|---|---|---|
| 2023 | 1 | -0.2pp |
| 2021 | 1.2 | n/a |
About this Dataset
France recorded 1 % of enterprises (10+ employees) in 2023. The latest change was -0.2pp. Eurostat has published two observations so far, 2021 and 2023.
This page tracks the share of enterprises with 10 or more employees in France that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.
Frequently Asked Questions
This page tracks the share of enterprises with 10 or more employees in France that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data. It is published by Eurostat and updated annually.
The most recent observation covers 2023. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2021–2023 (2 observations).
Eurostat began publishing this series recently, so only 2 observations are available (2021–2023). It is a new series rather than an incomplete one, and will lengthen with each future round.