Austria AI in Marketing and Sales (2025)
Austria's AI in Marketing and Sales: 13.3 % of enterprises (10+ employees) in 2025, +3.7pp YoY. Eurostat (ISOC_EB_AI), 2021–2025.
Data
| Year | % of enterprises (10+ employees) | Change |
|---|---|---|
| 2025 | 13.3 | +3.7pp |
| 2024 | 9.6 | +6.5pp |
| 2023 | 3.1 | +0.5pp |
| 2021 | 2.6 | n/a |
About this Dataset
Austria recorded 13.3 % of enterprises (10+ employees) in 2025. The latest change was +3.7pp. Across 2021–2025 the series ranges from 2.6 in 2021 to 13.3 in 2025.
This page tracks the share of enterprises with 10 or more employees in Austria that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.