Belgium AI in Marketing and Sales (2025)
Belgium's AI in Marketing and Sales: 9.1 % of enterprises (10+ employees) in 2025, +3.1pp YoY. Eurostat (ISOC_EB_AI), 2021–2025.
Belgium (2025)
9.1
% of enterprises (10+ employees)
+3.1pp YoY
YoY Change
+3.1pp
percentage points
Trend
up
Series length
4
years of data
Data
| Year | % of enterprises (10+ employees) | Change |
|---|---|---|
| 2025 | 9.1 | +3.1pp |
| 2024 | 6 | +3.9pp |
| 2023 | 2.1 | n/a |
| 2021 | 1.5 | n/a |
About this Dataset
Belgium recorded 9.1 % of enterprises (10+ employees) in 2025. The latest change was +3.1pp. Across 2021–2025 the series ranges from 1.5 % of enterprises (10+ employees) in 2021 to 9.1 % of enterprises (10+ employees) in 2025.
This page tracks the share of enterprises with 10 or more employees in Belgium that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.
Frequently Asked Questions
This page tracks the share of enterprises with 10 or more employees in Belgium that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. It is published by Eurostat and updated annually.
The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2021–2025 (4 observations).
The series is at its highest recorded level, 9.1 % of enterprises (10+ employees) in 2025, up from a low of 1.5 % of enterprises (10+ employees) in 2021. The latest change was +3.1pp.