Serbia AI in Marketing and Sales (2025)
Serbia's AI in Marketing and Sales: 3.5 % of enterprises (10+ employees) in 2025, +0.7pp YoY. Eurostat (ISOC_EB_AI), 2021–2025.
Serbia (2025)
3.5
% of enterprises (10+ employees)
+0.7pp YoY
YoY Change
+0.7pp
percentage points
Trend
up
Series length
4
years of data
Data
| Year | % of enterprises (10+ employees) | Change |
|---|---|---|
| 2025 | 3.5 | +0.7pp |
| 2024 | 2.8 | +2.4pp |
| 2023 | 0.4 | +0.3pp |
| 2021 | 0.1 | n/a |
About this Dataset
Serbia recorded 3.5 % of enterprises (10+ employees) in 2025. The latest change was +0.7pp. Across 2021–2025 the series ranges from 0.2 in 2021 to 3.5 in 2025.
This page tracks the share of enterprises with 10 or more employees in Serbia that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.
Frequently Asked Questions
This page tracks the share of enterprises with 10 or more employees in Serbia that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data. It is published by Eurostat and updated annually.
The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2021–2025 (4 observations).
The series peaked at 3.5 % of enterprises (10+ employees) in 2025 and reached its lowest recorded value of 0.2 in 2021. The latest reading of 3.5 in 2025 represents a change of +0.7pp.