Italy Share of Enterprises with E-Commerce Sales (2025)
Italy's Share of Enterprises with E-Commerce Sales: 14.8 % of enterprises in 2025, -0.3pp YoY. Eurostat (ISOC_EC_ESELN2), 2010–2025.
Italy (2025)
14.8
% of enterprises
-0.3pp YoY
YoY Change
-0.3pp
percentage points
Trend
down
Series length
16
years of data
Data
| Year | % of enterprises | YoY Change |
|---|---|---|
| 2025 | 14.8 | -0.3pp |
| 2024 | 15.1 | +1.6pp |
| 2023 | 13.5 | +0.1pp |
| 2022 | 13.4 | +0.3pp |
| 2021 | 13.1 | +1.5pp |
| 2020 | 11.6 | +1.6pp |
| 2019 | 10 | unchanged |
| 2018 | 10 | +1.8pp |
| 2017 | 8.2 | +0.6pp |
| 2016 | 7.6 | +0.9pp |
| 2015 | 6.7 | +1.4pp |
| 2014 | 5.3 | +0.3pp |
| 2013 | 5 | +0.6pp |
| 2012 | 4.4 | +0.5pp |
| 2011 | 3.9 | +0.1pp |
| 2010 | 3.8 | n/a |
About this Dataset
Italy recorded 14.8 % of enterprises in 2025. The latest change was -0.3pp. Across 2010–2025 the series ranges from 3.8 in 2010 to 15.1 in 2024.
This page tracks the share of enterprises (10+ employees) that made e-commerce sales in Italy from 2010 to present. E-commerce penetration measures digital economy adoption in the business sector.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.
Frequently Asked Questions
This page tracks the share of enterprises (10+ employees) that made e-commerce sales in Italy from 2010 to present. E-commerce penetration measures digital economy adoption in the business sector. It is published by Eurostat and updated annually.
The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2010–2025 (16 observations).
The series peaked at 15.1 % of enterprises in 2024 and reached its lowest recorded value of 3.8 in 2010. The latest reading of 14.8 in 2025 represents a change of -0.3pp.