Hungary Individuals Making Online Purchases (2025)
Hungary's Individuals Making Online Purchases: 67.7 % of individuals (last 12 months) in 2025, -6.5pp YoY. Eurostat (ISOC_EC_IB20), 2020–2025.
Hungary (2025)
67.7
% of individuals (last 12 months)
-6.5pp YoY
YoY Change
-6.5pp
percentage points
Trend
down
Series length
6
years of data
Data
| Year | % of individuals (last 12 months) | YoY Change |
|---|---|---|
| 2025 | 67.7 | -6.5pp |
| 2024 | 74.2 | +4.5pp |
| 2023 | 69.7 | -0.6pp |
| 2022 | 70.3 | +4.3pp |
| 2021 | 66 | +6pp |
| 2020 | 60 | n/a |
About this Dataset
Hungary recorded 67.7 % of individuals (last 12 months) in 2025. The latest change was -6.5pp. Across 2020–2025 the series ranges from 60 % of individuals (last 12 months) in 2020 to 74.2 % of individuals (last 12 months) in 2024.
This page tracks the share of individuals who made online purchases in the last 12 months in Hungary. Consumer e-commerce penetration is a core indicator of digital economy maturity and addressable market for B2C platforms.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.
Frequently Asked Questions
This page tracks the share of individuals who made online purchases in the last 12 months in Hungary. Consumer e-commerce penetration is a core indicator of digital economy maturity and addressable market for B2C platforms. It is published by Eurostat and updated annually.
The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2020–2025 (6 observations).
The series peaked at 74.2 % of individuals (last 12 months) in 2024 and reached its lowest recorded value of 60 % of individuals (last 12 months) in 2020. The latest reading is 67.7 % of individuals (last 12 months) in 2025. The latest change was -6.5pp.