Albania AI in Marketing and Sales (2025)
Albania's AI in Marketing and Sales: 3.5 % of enterprises (10+ employees) in 2025, +0.2pp YoY. Eurostat (ISOC_EB_AI), 2024–2025.
Albania (2025)
3.5
% of enterprises (10+ employees)
+0.2pp YoY
YoY Change
+0.2pp
percentage points
Trend
up
Series length
2
years of data
Data
| Year | % of enterprises (10+ employees) | YoY Change |
|---|---|---|
| 2025 | 3.5 | +0.2pp |
| 2024 | 3.3 | n/a |
About this Dataset
Albania recorded 3.5 % of enterprises (10+ employees) in 2025. The latest change was +0.2pp. Eurostat has published two observations so far, 2024 and 2025.
This page tracks the share of enterprises with 10 or more employees in Albania that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data.
Data sourced from Eurostat via SDMX REST API. Values use harmonised methodology intended for cross-country comparison.
Frequently Asked Questions
This page tracks the share of enterprises with 10 or more employees in Albania that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data. It is published by Eurostat and updated annually.
The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2024–2025 (2 observations).
Eurostat began publishing this series recently, so only 2 observations are available (2024–2025). It is a new series rather than an incomplete one, and will lengthen with each future round.