{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"pk-internet-users-pct","url":"https://apiardata.com/statistics/pk-internet-users-pct","html_url":"https://apiardata.com/statistics/pk-internet-users-pct/","title":"Pakistan Internet Users (% of Population) (2024)","description":"Pakistan's Internet Users (% of Population): 57.3 % of population in 2024, +38.4pp vs 2020. World Bank (IT.NET.USER.ZS), 1990–2024.","domain":"demo","category":"Demographics","keywords":["Demographics","World Bank","Pakistan","2024"],"publisher":"World Bank","frequency":"Annual","geography":"Pakistan","temporal_coverage":"1990/2024","unit":"% of population","last_updated":"2026-07-26","last_updated_text":"26 July 2026","data_as_of":"2024","variable_measured":"Pakistan Internet Users (% of Population)","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"World Bank","url":"https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=PK"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"1990–2024"},{"label":"Observations","value":"27"},{"label":"Geography","value":"Pakistan"},{"label":"Last updated","value":"26 July 2026"}],"kpis":[{"label":"Pakistan (2024)","value":"57.3","unit":"% of population","trend":{"direction":"up","value":"+38.4pp vs 2020"}},{"label":"Change vs. prior observation","value":"+38.4pp","unit":"percentage points"},{"label":"Trend","value":"up","unit":""},{"label":"Series length","value":"27","unit":"years of data"}],"series":[{"key":"value","label":"Pakistan Internet Users (% of Population)"}],"observation_count":27,"observations":[{"period":"1990","value":0},{"period":"1995","value":0.000123},{"period":"1996","value":0.00299},{"period":"1997","value":0.0275},{"period":"1998","value":0.0439},{"period":"1999","value":0.0554},{"period":"2001","value":1.31855077925626},{"period":"2002","value":2.57742673683831},{"period":"2003","value":5.04115812592502},{"period":"2004","value":6.16432098534156},{"period":"2005","value":6.332300186},{"period":"2006","value":6.5},{"period":"2007","value":6.800000191},{"period":"2008","value":7},{"period":"2009","value":7.5},{"period":"2010","value":8},{"period":"2011","value":8},{"period":"2012","value":8.100000381},{"period":"2013","value":9},{"period":"2014","value":10},{"period":"2015","value":11},{"period":"2016","value":12.385446763381},{"period":"2017","value":13.77999973},{"period":"2018","value":15.34000015},{"period":"2019","value":17.070901719916},{"period":"2020","value":18.935},{"period":"2024","value":57.253}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of population"},{"key":"yoyChange","label":"Change"}],"rows":[{"year":"2024","value":"57.3","yoyChange":"+38.4pp"},{"year":"2020","value":"18.9","yoyChange":"+1.8pp"},{"year":"2019","value":"17.1","yoyChange":"+1.8pp"},{"year":"2018","value":"15.3","yoyChange":"+1.5pp"},{"year":"2017","value":"13.8","yoyChange":"+1.4pp"},{"year":"2016","value":"12.4","yoyChange":"+1.4pp"},{"year":"2015","value":"11.0","yoyChange":"+1.0pp"},{"year":"2014","value":"10.0","yoyChange":"+1.0pp"},{"year":"2013","value":"9.0","yoyChange":"+0.9pp"},{"year":"2012","value":"8.1","yoyChange":"+0.1pp"},{"year":"2011","value":"8.0","yoyChange":"unchanged"},{"year":"2010","value":"8.0","yoyChange":"+0.5pp"},{"year":"2009","value":"7.5","yoyChange":"+0.5pp"},{"year":"2008","value":"7.0","yoyChange":"+0.2pp"},{"year":"2007","value":"6.8","yoyChange":"+0.3pp"},{"year":"2006","value":"6.5","yoyChange":"+0.2pp"},{"year":"2005","value":"6.3","yoyChange":"+0.1pp"},{"year":"2004","value":"6.2","yoyChange":"+1.2pp"},{"year":"2003","value":"5.0","yoyChange":"+2.4pp"},{"year":"2002","value":"2.6","yoyChange":"+1.3pp"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of the population using the internet in Pakistan from 1990 to present. Internet penetration is the foundational metric for digital economy addressable market sizing. It is published by World Bank and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2024. World Bank typically publishes this series with a lag of several months after the reference period. The series runs 1990–2024 (27 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 57.3 % of population in 2024 and reached its lowest recorded value of 0 in 1990. The latest reading of 57.3 in 2024 represents a change of +38.4pp."}]}