{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"mk-enterprises-ai-marketing-sales","url":"https://apiardata.com/statistics/mk-enterprises-ai-marketing-sales","html_url":"https://apiardata.com/statistics/mk-enterprises-ai-marketing-sales/","title":"North Macedonia AI in Marketing and Sales (2021)","description":"North Macedonia's AI in Marketing and Sales: 0.6 % of enterprises (10+ employees) in 2021. Eurostat (ISOC_EB_AI), 2021–2021.","domain":"papers","category":"AI & Research","keywords":["AI & Research","Eurostat","North Macedonia","2021"],"publisher":"Eurostat","frequency":"Annual","geography":"North Macedonia","temporal_coverage":"2021/2021","unit":"% of enterprises (10+ employees)","last_updated":"2026-07-25","last_updated_text":"25 July 2026","data_as_of":"2021","variable_measured":"North Macedonia AI in Marketing and Sales","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EB_AI/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2021–2021"},{"label":"Observations","value":"1"},{"label":"Geography","value":"North Macedonia"},{"label":"Last updated","value":"25 July 2026"}],"kpis":[{"label":"North Macedonia (2021)","value":"0.6","unit":"% of enterprises (10+ employees)"},{"label":"YoY Change","value":"n/a","unit":"percentage points"},{"label":"Trend","value":"neutral","unit":""},{"label":"Series length","value":"1","unit":"years of data"}],"series":[{"key":"value","label":"North Macedonia AI in Marketing and Sales"}],"observation_count":1,"observations":[{"period":"2021","value":0.58}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of enterprises (10+ employees)"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2021","value":"0.6","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of enterprises with 10 or more employees in North Macedonia that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2021. Eurostat typically publishes this series with a lag of several months after the reference period."},{"question":"Why is the history so short?","answer":"Eurostat began publishing this series recently, so only 1 observation is available (2021–2021). It is a new series rather than an incomplete one, and will lengthen with each future round."}]}