{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"it-online-purchases-individuals","url":"https://apiardata.com/statistics/it-online-purchases-individuals","html_url":"https://apiardata.com/statistics/it-online-purchases-individuals/","title":"Italy Individuals Making Online Purchases (2025)","description":"Italy's Individuals Making Online Purchases: 56.2 % of individuals (last 12 months) in 2025, +2.6pp YoY. Eurostat (ISOC_EC_IB20), 2020–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","Italy","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Italy","temporal_coverage":"2020/2025","unit":"% of individuals (last 12 months)","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"Italy Individuals Making Online Purchases","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_IB20/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2020–2025"},{"label":"Observations","value":"6"},{"label":"Geography","value":"Italy"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"Italy (2025)","value":"56.2","unit":"% of individuals (last 12 months)","trend":{"direction":"up","value":"+2.6pp YoY"}},{"label":"YoY Change","value":"+2.6pp","unit":"percentage points"},{"label":"Trend","value":"up","unit":""},{"label":"Series length","value":"6","unit":"years of data"}],"series":[{"key":"value","label":"Italy Individuals Making Online Purchases"}],"observation_count":6,"observations":[{"period":"2020","value":43.93},{"period":"2021","value":51.45},{"period":"2022","value":49.3},{"period":"2023","value":51.11},{"period":"2024","value":53.6},{"period":"2025","value":56.22}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of individuals (last 12 months)"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2025","value":"56.2","yoyChange":"+2.6pp"},{"year":"2024","value":"53.6","yoyChange":"+2.5pp"},{"year":"2023","value":"51.1","yoyChange":"+1.8pp"},{"year":"2022","value":"49.3","yoyChange":"-2.2pp"},{"year":"2021","value":"51.5","yoyChange":"+7.6pp"},{"year":"2020","value":"43.9","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of individuals who made online purchases in the last 12 months in Italy from 2010 to present. Consumer e-commerce penetration is a core indicator of digital economy maturity and addressable market for B2C platforms. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2020–2025 (6 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 56.2 % of individuals (last 12 months) in 2025 and reached its lowest recorded value of 43.9 in 2020. The latest reading of 56.2 in 2025 represents a change of +2.6pp."}]}