{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"hu-online-purchases-individuals","url":"https://apiardata.com/statistics/hu-online-purchases-individuals","html_url":"https://apiardata.com/statistics/hu-online-purchases-individuals/","title":"Hungary Individuals Making Online Purchases (2025)","description":"Hungary's Individuals Making Online Purchases: 67.7 % of individuals (last 12 months) in 2025, -6.5pp YoY. Eurostat (ISOC_EC_IB20), 2020–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","Hungary","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Hungary","temporal_coverage":"2020/2025","unit":"% of individuals (last 12 months)","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"Hungary Individuals Making Online Purchases","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_IB20/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2020–2025"},{"label":"Observations","value":"6"},{"label":"Geography","value":"Hungary"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"Hungary (2025)","value":"67.7","unit":"% of individuals (last 12 months)","trend":{"direction":"down","value":"-6.5pp YoY"}},{"label":"YoY Change","value":"-6.5pp","unit":"percentage points"},{"label":"Trend","value":"down","unit":""},{"label":"Series length","value":"6","unit":"years of data"}],"series":[{"key":"value","label":"Hungary Individuals Making Online Purchases"}],"observation_count":6,"observations":[{"period":"2020","value":60.02},{"period":"2021","value":66.01},{"period":"2022","value":70.32},{"period":"2023","value":69.67},{"period":"2024","value":74.18},{"period":"2025","value":67.68}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of individuals (last 12 months)"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2025","value":"67.7","yoyChange":"-6.5pp"},{"year":"2024","value":"74.2","yoyChange":"+4.5pp"},{"year":"2023","value":"69.7","yoyChange":"-0.6pp"},{"year":"2022","value":"70.3","yoyChange":"+4.3pp"},{"year":"2021","value":"66.0","yoyChange":"+6pp"},{"year":"2020","value":"60.0","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of individuals who made online purchases in the last 12 months in Hungary from 2010 to present. Consumer e-commerce penetration is a core indicator of digital economy maturity and addressable market for B2C platforms. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2020–2025 (6 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 74.2 % of individuals (last 12 months) in 2024 and reached its lowest recorded value of 60 in 2020. The latest reading of 67.7 in 2025 represents a change of -6.5pp."}]}