{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"hu-ecommerce-enterprises-share","url":"https://apiardata.com/statistics/hu-ecommerce-enterprises-share","html_url":"https://apiardata.com/statistics/hu-ecommerce-enterprises-share/","title":"Hungary Share of Enterprises with E-Commerce Sales (2025)","description":"Hungary's Share of Enterprises with E-Commerce Sales: 18 % of enterprises in 2025, -3.9pp YoY. Eurostat (ISOC_EC_ESELN2), 2010–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","Hungary","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Hungary","temporal_coverage":"2010/2025","unit":"% of enterprises","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"Hungary Share of Enterprises with E-Commerce Sales","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_ESELN2/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2010–2025"},{"label":"Observations","value":"16"},{"label":"Geography","value":"Hungary"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"Hungary (2025)","value":"18","unit":"% of enterprises","trend":{"direction":"down","value":"-3.9pp YoY"}},{"label":"YoY Change","value":"-3.9pp","unit":"percentage points"},{"label":"Trend","value":"down","unit":""},{"label":"Series length","value":"16","unit":"years of data"}],"series":[{"key":"value","label":"Hungary Share of Enterprises with E-Commerce Sales"}],"observation_count":16,"observations":[{"period":"2010","value":7.51},{"period":"2011","value":9.71},{"period":"2012","value":9.8},{"period":"2013","value":9.98},{"period":"2014","value":10.27},{"period":"2015","value":10.55},{"period":"2016","value":12.18},{"period":"2017","value":12.96},{"period":"2018","value":12.58},{"period":"2019","value":13.03},{"period":"2020","value":13.96},{"period":"2021","value":18.58},{"period":"2022","value":20.94},{"period":"2023","value":22.43},{"period":"2024","value":21.86},{"period":"2025","value":18}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of enterprises"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2025","value":"18.0","yoyChange":"-3.9pp"},{"year":"2024","value":"21.9","yoyChange":"-0.5pp"},{"year":"2023","value":"22.4","yoyChange":"+1.5pp"},{"year":"2022","value":"20.9","yoyChange":"+2.3pp"},{"year":"2021","value":"18.6","yoyChange":"+4.6pp"},{"year":"2020","value":"14.0","yoyChange":"+1pp"},{"year":"2019","value":"13.0","yoyChange":"+0.4pp"},{"year":"2018","value":"12.6","yoyChange":"-0.4pp"},{"year":"2017","value":"13.0","yoyChange":"+0.8pp"},{"year":"2016","value":"12.2","yoyChange":"+1.6pp"},{"year":"2015","value":"10.6","yoyChange":"+0.3pp"},{"year":"2014","value":"10.3","yoyChange":"+0.3pp"},{"year":"2013","value":"10.0","yoyChange":"+0.2pp"},{"year":"2012","value":"9.8","yoyChange":"+0.1pp"},{"year":"2011","value":"9.7","yoyChange":"+2.2pp"},{"year":"2010","value":"7.5","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of enterprises (10+ employees) that made e-commerce sales in Hungary from 2010 to present. E-commerce penetration measures digital economy adoption in the business sector. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2010–2025 (16 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 22.4 % of enterprises in 2023 and reached its lowest recorded value of 7.5 in 2010. The latest reading of 18 in 2025 represents a change of -3.9pp."}]}