{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"hr-ecommerce-enterprises-share","url":"https://apiardata.com/statistics/hr-ecommerce-enterprises-share","html_url":"https://apiardata.com/statistics/hr-ecommerce-enterprises-share/","title":"Croatia Share of Enterprises with E-Commerce Sales (2025)","description":"Croatia's Share of Enterprises with E-Commerce Sales: 23.4 % of enterprises in 2025, -8.6pp YoY. Eurostat (ISOC_EC_ESELN2), 2010–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","Croatia","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Croatia","temporal_coverage":"2010/2025","unit":"% of enterprises","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"Croatia Share of Enterprises with E-Commerce Sales","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_ESELN2/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2010–2025"},{"label":"Observations","value":"14"},{"label":"Geography","value":"Croatia"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"Croatia (2025)","value":"23.4","unit":"% of enterprises","trend":{"direction":"down","value":"-8.6pp YoY"}},{"label":"YoY Change","value":"-8.6pp","unit":"percentage points"},{"label":"Trend","value":"down","unit":""},{"label":"Series length","value":"14","unit":"years of data"}],"series":[{"key":"value","label":"Croatia Share of Enterprises with E-Commerce Sales"}],"observation_count":14,"observations":[{"period":"2010","value":22.37},{"period":"2011","value":18.26},{"period":"2012","value":23.04},{"period":"2015","value":19.55},{"period":"2016","value":18.61},{"period":"2017","value":17.7},{"period":"2018","value":18.18},{"period":"2019","value":21.9},{"period":"2020","value":30.72},{"period":"2021","value":29.75},{"period":"2022","value":29.73},{"period":"2023","value":30.04},{"period":"2024","value":32.03},{"period":"2025","value":23.39}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of enterprises"},{"key":"yoyChange","label":"Change"}],"rows":[{"year":"2025","value":"23.4","yoyChange":"-8.6pp"},{"year":"2024","value":"32.0","yoyChange":"+2pp"},{"year":"2023","value":"30.0","yoyChange":"+0.3pp"},{"year":"2022","value":"29.7","yoyChange":"-0.1pp"},{"year":"2021","value":"29.8","yoyChange":"-0.9pp"},{"year":"2020","value":"30.7","yoyChange":"+8.8pp"},{"year":"2019","value":"21.9","yoyChange":"+3.7pp"},{"year":"2018","value":"18.2","yoyChange":"+0.5pp"},{"year":"2017","value":"17.7","yoyChange":"-0.9pp"},{"year":"2016","value":"18.6","yoyChange":"-1pp"},{"year":"2015","value":"19.6","yoyChange":"n/a"},{"year":"2012","value":"23.0","yoyChange":"+4.7pp"},{"year":"2011","value":"18.3","yoyChange":"-4.1pp"},{"year":"2010","value":"22.4","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of enterprises (10+ employees) that made e-commerce sales in Croatia from 2010 to present. E-commerce penetration measures digital economy adoption in the business sector. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2010–2025 (14 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 32 % of enterprises in 2024 and reached its lowest recorded value of 17.7 in 2017. The latest reading of 23.4 in 2025 represents a change of -8.6pp."}]}