{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"gb-internet-users-pct","url":"https://apiardata.com/statistics/gb-internet-users-pct","html_url":"https://apiardata.com/statistics/gb-internet-users-pct/","title":"United Kingdom Internet Users (% of Population) (2024)","description":"United Kingdom's Internet Users (% of Population): 95.5 % of population in 2024, +0.1pp YoY. World Bank (IT.NET.USER.ZS), 1990–2024.","domain":"demo","category":"Demographics","keywords":["Demographics","World Bank","United Kingdom","2024"],"publisher":"World Bank","frequency":"Annual","geography":"United Kingdom","temporal_coverage":"1990/2024","unit":"% of population","last_updated":"2026-07-26","last_updated_text":"26 July 2026","data_as_of":"2024","variable_measured":"United Kingdom Internet Users (% of Population)","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"World Bank","url":"https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=GB"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"1990–2024"},{"label":"Observations","value":"35"},{"label":"Geography","value":"United Kingdom"},{"label":"Last updated","value":"26 July 2026"}],"kpis":[{"label":"United Kingdom (2024)","value":"95.5","unit":"% of population","trend":{"direction":"up","value":"+0.1pp YoY"}},{"label":"YoY Change","value":"+0.1pp","unit":"percentage points"},{"label":"Trend","value":"up","unit":""},{"label":"Series length","value":"35","unit":"years of data"}],"series":[{"key":"value","label":"United Kingdom Internet Users (% of Population)"}],"observation_count":35,"observations":[{"period":"1990","value":0.0874},{"period":"1991","value":0.174},{"period":"1992","value":0.261},{"period":"1993","value":0.52},{"period":"1994","value":1.04},{"period":"1995","value":1.9},{"period":"1996","value":4.12},{"period":"1997","value":7.39},{"period":"1998","value":13.7},{"period":"1999","value":21.3},{"period":"2000","value":26.8217543508578},{"period":"2001","value":33.4810948744147},{"period":"2002","value":56.48},{"period":"2003","value":64.82},{"period":"2004","value":65.61},{"period":"2005","value":70},{"period":"2006","value":68.82},{"period":"2007","value":75.09},{"period":"2008","value":78.39},{"period":"2009","value":83.56},{"period":"2010","value":85},{"period":"2011","value":85.3799985496322},{"period":"2012","value":87.4799984242111},{"period":"2013","value":89.8441},{"period":"2014","value":91.6133009176453},{"period":"2015","value":92.0002998740234},{"period":"2016","value":94.7758006318882},{"period":"2017","value":90.4245504868553},{"period":"2018","value":90.692008988783},{"period":"2019","value":92.5166285497138},{"period":"2020","value":94.81820132},{"period":"2021","value":96.19650269},{"period":"2022","value":95.46530151},{"period":"2023","value":95.44719696},{"period":"2024","value":95.4720993}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of population"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2024","value":"95.5","yoyChange":"+0.1pp"},{"year":"2023","value":"95.4","yoyChange":"-0.1pp"},{"year":"2022","value":"95.5","yoyChange":"-0.7pp"},{"year":"2021","value":"96.2","yoyChange":"+1.4pp"},{"year":"2020","value":"94.8","yoyChange":"+2.3pp"},{"year":"2019","value":"92.5","yoyChange":"+1.8pp"},{"year":"2018","value":"90.7","yoyChange":"+0.3pp"},{"year":"2017","value":"90.4","yoyChange":"-4.4pp"},{"year":"2016","value":"94.8","yoyChange":"+2.8pp"},{"year":"2015","value":"92.0","yoyChange":"+0.4pp"},{"year":"2014","value":"91.6","yoyChange":"+1.8pp"},{"year":"2013","value":"89.8","yoyChange":"+2.3pp"},{"year":"2012","value":"87.5","yoyChange":"+2.1pp"},{"year":"2011","value":"85.4","yoyChange":"+0.4pp"},{"year":"2010","value":"85.0","yoyChange":"+1.4pp"},{"year":"2009","value":"83.6","yoyChange":"+5.2pp"},{"year":"2008","value":"78.4","yoyChange":"+3.3pp"},{"year":"2007","value":"75.1","yoyChange":"+6.3pp"},{"year":"2006","value":"68.8","yoyChange":"-1.2pp"},{"year":"2005","value":"70.0","yoyChange":"+4.4pp"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of the population using the internet in United Kingdom from 1990 to present. Internet penetration is the foundational metric for digital economy addressable market sizing. It is published by World Bank and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2024. World Bank typically publishes this series with a lag of several months after the reference period. The series runs 1990–2024 (35 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 96.2 % of population in 2021 and reached its lowest recorded value of 0.1 in 1990. The latest reading of 95.5 in 2024 represents a change of +0.1pp."}]}