{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"fr-online-purchases-individuals","url":"https://apiardata.com/statistics/fr-online-purchases-individuals","html_url":"https://apiardata.com/statistics/fr-online-purchases-individuals/","title":"France Individuals Making Online Purchases (2025)","description":"France's Individuals Making Online Purchases: 80.2 % of individuals (last 12 months) in 2025, -0.1pp YoY. Eurostat (ISOC_EC_IB20), 2021–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","France","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"France","temporal_coverage":"2021/2025","unit":"% of individuals (last 12 months)","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"France Individuals Making Online Purchases","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_IB20/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2021–2025"},{"label":"Observations","value":"5"},{"label":"Geography","value":"France"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"France (2025)","value":"80.2","unit":"% of individuals (last 12 months)","trend":{"direction":"down","value":"-0.1pp YoY"}},{"label":"YoY Change","value":"-0.1pp","unit":"percentage points"},{"label":"Trend","value":"down","unit":""},{"label":"Series length","value":"5","unit":"years of data"}],"series":[{"key":"value","label":"France Individuals Making Online Purchases"}],"observation_count":5,"observations":[{"period":"2021","value":75.68},{"period":"2022","value":75.85},{"period":"2023","value":76.93},{"period":"2024","value":80.29},{"period":"2025","value":80.15}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of individuals (last 12 months)"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2025","value":"80.2","yoyChange":"-0.1pp"},{"year":"2024","value":"80.3","yoyChange":"+3.4pp"},{"year":"2023","value":"76.9","yoyChange":"+1.1pp"},{"year":"2022","value":"75.8","yoyChange":"+0.1pp"},{"year":"2021","value":"75.7","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of individuals who made online purchases in the last 12 months in France from 2010 to present. Consumer e-commerce penetration is a core indicator of digital economy maturity and addressable market for B2C platforms. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2021–2025 (5 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 80.3 % of individuals (last 12 months) in 2024 and reached its lowest recorded value of 75.7 in 2021. The latest reading of 80.2 in 2025 represents a change of -0.1pp."}]}