{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"ee-ecommerce-enterprises-share","url":"https://apiardata.com/statistics/ee-ecommerce-enterprises-share","html_url":"https://apiardata.com/statistics/ee-ecommerce-enterprises-share/","title":"Estonia Share of Enterprises with E-Commerce Sales (2025)","description":"Estonia's Share of Enterprises with E-Commerce Sales: 19.8 % of enterprises in 2025, -0.7pp YoY. Eurostat (ISOC_EC_ESELN2), 2010–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","Estonia","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Estonia","temporal_coverage":"2010/2025","unit":"% of enterprises","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"Estonia Share of Enterprises with E-Commerce Sales","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_ESELN2/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2010–2025"},{"label":"Observations","value":"16"},{"label":"Geography","value":"Estonia"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"Estonia (2025)","value":"19.8","unit":"% of enterprises","trend":{"direction":"down","value":"-0.7pp YoY"}},{"label":"YoY Change","value":"-0.7pp","unit":"percentage points"},{"label":"Trend","value":"down","unit":""},{"label":"Series length","value":"16","unit":"years of data"}],"series":[{"key":"value","label":"Estonia Share of Enterprises with E-Commerce Sales"}],"observation_count":16,"observations":[{"period":"2010","value":10.28},{"period":"2011","value":11.09},{"period":"2012","value":11.23},{"period":"2013","value":10.44},{"period":"2014","value":12.34},{"period":"2015","value":12.52},{"period":"2016","value":15.71},{"period":"2017","value":15.81},{"period":"2018","value":16.13},{"period":"2019","value":17.72},{"period":"2020","value":16.89},{"period":"2021","value":18.66},{"period":"2022","value":19.19},{"period":"2023","value":18.02},{"period":"2024","value":20.53},{"period":"2025","value":19.78}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of enterprises"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2025","value":"19.8","yoyChange":"-0.7pp"},{"year":"2024","value":"20.5","yoyChange":"+2.5pp"},{"year":"2023","value":"18.0","yoyChange":"-1.2pp"},{"year":"2022","value":"19.2","yoyChange":"+0.5pp"},{"year":"2021","value":"18.7","yoyChange":"+1.8pp"},{"year":"2020","value":"16.9","yoyChange":"-0.8pp"},{"year":"2019","value":"17.7","yoyChange":"+1.6pp"},{"year":"2018","value":"16.1","yoyChange":"+0.3pp"},{"year":"2017","value":"15.8","yoyChange":"+0.1pp"},{"year":"2016","value":"15.7","yoyChange":"+3.2pp"},{"year":"2015","value":"12.5","yoyChange":"+0.2pp"},{"year":"2014","value":"12.3","yoyChange":"+1.9pp"},{"year":"2013","value":"10.4","yoyChange":"-0.8pp"},{"year":"2012","value":"11.2","yoyChange":"+0.1pp"},{"year":"2011","value":"11.1","yoyChange":"+0.8pp"},{"year":"2010","value":"10.3","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of enterprises (10+ employees) that made e-commerce sales in Estonia from 2010 to present. E-commerce penetration measures digital economy adoption in the business sector. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2010–2025 (16 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 20.5 % of enterprises in 2024 and reached its lowest recorded value of 10.3 in 2010. The latest reading of 19.8 in 2025 represents a change of -0.7pp."}]}