{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"de-online-purchases-individuals","url":"https://apiardata.com/statistics/de-online-purchases-individuals","html_url":"https://apiardata.com/statistics/de-online-purchases-individuals/","title":"Germany Individuals Making Online Purchases (2025)","description":"Germany's Individuals Making Online Purchases: 81.4 % of individuals (last 12 months) in 2025, +3.5pp YoY. Eurostat (ISOC_EC_IB20), 2020–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","Germany","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Germany","temporal_coverage":"2020/2025","unit":"% of individuals (last 12 months)","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"Germany Individuals Making Online Purchases","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_IB20/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2020–2025"},{"label":"Observations","value":"6"},{"label":"Geography","value":"Germany"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"Germany (2025)","value":"81.4","unit":"% of individuals (last 12 months)","trend":{"direction":"up","value":"+3.5pp YoY"}},{"label":"YoY Change","value":"+3.5pp","unit":"percentage points"},{"label":"Trend","value":"up","unit":""},{"label":"Series length","value":"6","unit":"years of data"}],"series":[{"key":"value","label":"Germany Individuals Making Online Purchases"}],"observation_count":6,"observations":[{"period":"2020","value":82.55},{"period":"2021","value":76.02},{"period":"2022","value":76.18},{"period":"2023","value":77.48},{"period":"2024","value":77.89},{"period":"2025","value":81.38}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of individuals (last 12 months)"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2025","value":"81.4","yoyChange":"+3.5pp"},{"year":"2024","value":"77.9","yoyChange":"+0.4pp"},{"year":"2023","value":"77.5","yoyChange":"+1.3pp"},{"year":"2022","value":"76.2","yoyChange":"+0.2pp"},{"year":"2021","value":"76.0","yoyChange":"-6.5pp"},{"year":"2020","value":"82.5","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of individuals who made online purchases in the last 12 months in Germany from 2010 to present. Consumer e-commerce penetration is a core indicator of digital economy maturity and addressable market for B2C platforms. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2020–2025 (6 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 82.6 % of individuals (last 12 months) in 2020 and reached its lowest recorded value of 76 in 2021. The latest reading of 81.4 in 2025 represents a change of +3.5pp."}]}