{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"de-ecommerce-enterprises-share","url":"https://apiardata.com/statistics/de-ecommerce-enterprises-share","html_url":"https://apiardata.com/statistics/de-ecommerce-enterprises-share/","title":"Germany Share of Enterprises with E-Commerce Sales (2025)","description":"Germany's Share of Enterprises with E-Commerce Sales: 20.6 % of enterprises in 2025, -0.1pp YoY. Eurostat (ISOC_EC_ESELN2), 2010–2025.","domain":"markets","category":"Financial Markets","keywords":["Financial Markets","Eurostat","Germany","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Germany","temporal_coverage":"2010/2025","unit":"% of enterprises","last_updated":"2026-07-27","last_updated_text":"27 July 2026","data_as_of":"2025","variable_measured":"Germany Share of Enterprises with E-Commerce Sales","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EC_ESELN2/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2010–2025"},{"label":"Observations","value":"16"},{"label":"Geography","value":"Germany"},{"label":"Last updated","value":"27 July 2026"}],"kpis":[{"label":"Germany (2025)","value":"20.6","unit":"% of enterprises","trend":{"direction":"down","value":"-0.1pp YoY"}},{"label":"YoY Change","value":"-0.1pp","unit":"percentage points"},{"label":"Trend","value":"down","unit":""},{"label":"Series length","value":"16","unit":"years of data"}],"series":[{"key":"value","label":"Germany Share of Enterprises with E-Commerce Sales"}],"observation_count":16,"observations":[{"period":"2010","value":22.2},{"period":"2011","value":19.8},{"period":"2012","value":21.65},{"period":"2013","value":22.38},{"period":"2014","value":22.59},{"period":"2015","value":24.63},{"period":"2016","value":26.19},{"period":"2017","value":24.18},{"period":"2018","value":19.76},{"period":"2019","value":18.04},{"period":"2020","value":17.86},{"period":"2021","value":19.34},{"period":"2022","value":19.87},{"period":"2023","value":19.56},{"period":"2024","value":20.66},{"period":"2025","value":20.56}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of enterprises"},{"key":"yoyChange","label":"YoY Change"}],"rows":[{"year":"2025","value":"20.6","yoyChange":"-0.1pp"},{"year":"2024","value":"20.7","yoyChange":"+1.1pp"},{"year":"2023","value":"19.6","yoyChange":"-0.3pp"},{"year":"2022","value":"19.9","yoyChange":"+0.6pp"},{"year":"2021","value":"19.3","yoyChange":"+1.4pp"},{"year":"2020","value":"17.9","yoyChange":"-0.1pp"},{"year":"2019","value":"18.0","yoyChange":"-1.8pp"},{"year":"2018","value":"19.8","yoyChange":"-4.4pp"},{"year":"2017","value":"24.2","yoyChange":"-2pp"},{"year":"2016","value":"26.2","yoyChange":"+1.6pp"},{"year":"2015","value":"24.6","yoyChange":"+2pp"},{"year":"2014","value":"22.6","yoyChange":"+0.2pp"},{"year":"2013","value":"22.4","yoyChange":"+0.8pp"},{"year":"2012","value":"21.6","yoyChange":"+1.8pp"},{"year":"2011","value":"19.8","yoyChange":"-2.4pp"},{"year":"2010","value":"22.2","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of enterprises (10+ employees) that made e-commerce sales in Germany from 2010 to present. E-commerce penetration measures digital economy adoption in the business sector. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2010–2025 (16 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 26.2 % of enterprises in 2016 and reached its lowest recorded value of 17.9 in 2020. The latest reading of 20.6 in 2025 represents a change of -0.1pp."}]}