{"version":1,"asset_type":"statistical_series","data_type":"time_series","slug":"be-enterprises-ai-marketing-sales","url":"https://apiardata.com/statistics/be-enterprises-ai-marketing-sales","html_url":"https://apiardata.com/statistics/be-enterprises-ai-marketing-sales/","title":"Belgium AI in Marketing and Sales (2025)","description":"Belgium's AI in Marketing and Sales: 9.1 % of enterprises (10+ employees) in 2025, +3.1pp YoY. Eurostat (ISOC_EB_AI), 2021–2025.","domain":"papers","category":"AI & Research","keywords":["AI & Research","Eurostat","Belgium","2025"],"publisher":"Eurostat","frequency":"Annual","geography":"Belgium","temporal_coverage":"2021/2025","unit":"% of enterprises (10+ employees)","last_updated":"2026-07-26","last_updated_text":"26 July 2026","data_as_of":"2025","variable_measured":"Belgium AI in Marketing and Sales","license":"https://apiardata.com/data-license","is_accessible_for_free":true,"sources":[{"name":"Eurostat","url":"https://ec.europa.eu/eurostat/databrowser/view/ISOC_EB_AI/default/table"}],"meta":[{"label":"Frequency","value":"Annual"},{"label":"Coverage","value":"2021–2025"},{"label":"Observations","value":"4"},{"label":"Geography","value":"Belgium"},{"label":"Last updated","value":"26 July 2026"}],"kpis":[{"label":"Belgium (2025)","value":"9.1","unit":"% of enterprises (10+ employees)","trend":{"direction":"up","value":"+3.1pp YoY"}},{"label":"YoY Change","value":"+3.1pp","unit":"percentage points"},{"label":"Trend","value":"up","unit":""},{"label":"Series length","value":"4","unit":"years of data"}],"series":[{"key":"value","label":"Belgium AI in Marketing and Sales"}],"observation_count":4,"observations":[{"period":"2021","value":1.5},{"period":"2023","value":2.14},{"period":"2024","value":5.97},{"period":"2025","value":9.12}],"table":{"columns":[{"key":"year","label":"Year"},{"key":"value","label":"% of enterprises (10+ employees)"},{"key":"yoyChange","label":"Change"}],"rows":[{"year":"2025","value":"9.1","yoyChange":"+3.1pp"},{"year":"2024","value":"6.0","yoyChange":"+3.9pp"},{"year":"2023","value":"2.1","yoyChange":"+0.6pp"},{"year":"2021","value":"1.5","yoyChange":"n/a"}]},"qa":[{"question":"What does this indicator measure?","answer":"This page tracks the share of enterprises with 10 or more employees in Belgium that use AI for marketing or sales, from Eurostat's enterprise ICT usage survey. The survey ran in 2021, 2023, 2024 and 2025 — annual from 2023 — so this is a short but fast-moving series and should be framed as a new annual indicator rather than as sparse data. It is published by Eurostat and updated annually."},{"question":"How current is this data?","answer":"The most recent observation covers 2025. Eurostat typically publishes this series with a lag of several months after the reference period. The series runs 2021–2025 (4 observations)."},{"question":"What is the long-term trend?","answer":"The series peaked at 9.1 % of enterprises (10+ employees) in 2025 and reached its lowest recorded value of 1.5 in 2021. The latest reading of 9.1 in 2025 represents a change of +3.1pp."}]}